Supermarket giant Aldi has hinted it may start selling insect-based ready meals in the future after a decision on a new product.
While many of us have seen insects being eaten on reality TV shows like I’m a celebrity… get me out of here, the budget retailer plans to incorporate it into most of our diets. Aldi’s new Next Big Thing show, which aired its first episode on Channel 4 this week, showed how small food producers are vying for a contract to sell their produce to Aldi.
Chief Buying Officer Julie Ashfield tried each product and let businesses know if she thought they were suitable for sale in-store. Among the companies in the running was Yum Bug. The brand uses crickets and insects to prepare ready meals, as reported YorkshireLive.
While describing their product, founders Leo and Aaron went into great detail about how sustainably eating insects compares to other protein sources. Sadly, Julie told the pair that while she liked the product, she didn’t think Aldi customers would opt in at the moment, telling them to come back in five years “- so it looks like there’s still a possibility for the duo to work with the store in the future.
The product proved particularly divisive with viewers watching from home – some disgusted while others admitted they were desperate to try Yum Bug’s food. @Malcontentkiwi tweeted: “@_yumbug I’m on a mission for healthy eating and I’m really interested in your products. It was great to be introduced to your products on the show.”
@CeciliaNW2 said: “It looks good and sorry, we think it’s too ahead of its time.” She added, “I placed my first order and appreciate the discount code.”
Mark Oliver wrote: “@_yumbug ROBBED! They are crazy not taking your products guys. This is amazing don’t give up go to #Marksandspencer or #Waitrose”
However, some viewers were less willing to see the new product on their supermarket shelves.
@Philm2244 tweeted: “I would hate to see a bug in my soup. Why would I eat a burger made with lots of them. #aldisnextbigthing.” “There’s no way I’m eating bugs!!! A bug burger is a no no for me, yuck!!! #AldisNextBigThing,” said @Debs2500.
The eventual winner of the episode was Christian – owner of Mud Foods – a pie company.