Press Release: Protix
Protix, the leader in insect food and feed ingredients, is expanding its international business and creating growth within the insect industry. To support the company’s growth, special advisors Einar Wathne and Bert Pauli join the advisory board. The company is delighted that these highly regarded specialists are also providing valuable input and insights into the next leg of its journey. Wathne will bring his unparalleled expertise in aquaculture, while Pauli will help oversee regulatory issues and complex stakeholder management.
Protix is unique in supplying industrial scale insect ingredients for feed, food and fertilizer manufacturers. The company is harnessing the black soldier fly’s remarkable ability to quickly turn low-quality food waste into valuable nutrients such as protein and fat. The company was the first to explore the idea of insect-based nutrition, a category that Protix helped establish. Since 2009, Protix has invested in developing insect ingredients and building the industry from the ground up. With its premier factory built in 2019, the company now supports many of the world’s leading brands and industrial manufacturers in their efforts to deliver healthier and more sustainable products.
From the start, the company has worked with forward-thinking partners to bring its vision to life and create technologies and applications that were previously non-existent. Insect-based nutrition was a totally new concept, and Protix soon realized that mega-topics such as sustainability, health and wellness are most effectively addressed through a “stronger together” approach. . As a result, the company has always focused on establishing strong contacts and bringing together experts from many different disciplines.
Kees Aarts, CEO and Founder of Protix, said: “We are very pleased to have Einar Wathne and Bert Pauli providing guidance and support to us in our ambitious growth plans. We are convinced that their in-depth knowledge, network and experience are a real asset in taking our business through the next phase. With these two experienced leaders and experts, we will be able to deploy our plans even better and faster. »
Wathne is the former CEO of EWOS and President of Cargill Aqua Nutrition, a longtime leader in the aquaculture industry. He is an assistant professor at the Faculty of Biosciences at the Norwegian University of Life Sciences (NMBU) and also sits on the board of salmon farmer Bakkafrost, growing companies like Blue Lice AS and C-feed AS and is chairman from NCE. Seafood Cluster AS and Nutrimar Holding AS. He looks forward to helping Protix do the right things right in the aquatic industry, known for its efficiency and R&D driven growth.
“The agricultural expertise and technological and commercial nature of Protix is unique in the world and will be a critical success factor in bringing this new category of nutrition to the aquaculture industry,” said Wathne. “I look forward to helping build their long-term impact in this exciting industry.”
Pauli and Protix worked together between 2013 and 2019, generating major successes in deregulating the insect-based nutrition industry. Pauli will support business development primarily in the areas of complex stakeholder management, international regulatory affairs, and national and municipal interests.
“Creating an industry is not an easy task,” Pauli said. “This requires innovation in all aspects: from biology to technology to regulation. Protix has proven its ability to drive multi-stakeholder dialogue through its transparent and engaging agenda and vision. I look forward to continuing to support them in the scaling phase. Close collaboration with various stakeholders internationally will be crucial, and I am happy to contribute my expertise in this area.